Tracking tools
Tags, pixels and APIs I install and test
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Server-side GTM (Stape & Google Cloud)
- Google Ads conversion tracking & enhanced conversions
- Meta (Facebook) Events Manager + Conversions API
- TikTok Events Manager + Events API
- LinkedIn Insight Tag
- Microsoft Ads UET
- Pinterest & Snapchat tags
- OpenAI pixel (ChatGPT Ads)
- Microsoft Clarity & Hotjar
- Looker Studio reporting
