Platforms

Conversion Tracking for Shopify, WooCommerce, WordPress & More

Platform-specific GA4, Google Ads, Meta Conversion API and server-side tracking for 16 platforms, from Shopify and WordPress to Laravel and custom React sites. Choose yours to see what breaks and how I fix it.

Ecommerce

Shopify conversion tracking

If you run ads to a Shopify store and your GA4, Google Ads or Meta numbers never match your Shopify orders, this page is for you.

  • Purchases tracked through Customer Events, not retired thank-you page scripts
  • Meta Pixel and Conversions API deduplicated with the Shopify order ID
7 events mappedGA4 · Google Ads · Meta
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Ecommerce

WooCommerce conversion tracking

This is for WooCommerce store owners whose ad platforms report fewer sales than WooCommerce does, or the same sale twice.

  • Reliable GA4 ecommerce dataLayer, usually via GTM4WP or Stape's plugin
  • Purchases captured even when customers never return from the payment gateway
7 events mappedGA4 · Google Ads · Meta
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Lead generation

WordPress conversion tracking

This is for service businesses with a WordPress site, where a lead is a form fill, a phone call, a WhatsApp message or a booked appointment.

  • Form tracking built for your form plugin, counting only successful submissions
  • Click-to-call, WhatsApp and email clicks tracked as separate lead types
7 events mappedGA4 · Google Ads · Meta
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Lead generation

GoHighLevel conversion tracking

This is for agencies and service businesses running ads into GoHighLevel funnels, forms and calendars.

  • Form, survey and booking events tracked even when embedded in iframes
  • Pipeline stage changes sent back to Google Ads and Meta as offline conversions
7 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Webflow conversion tracking

This is for teams who build on Webflow and run Google or Meta ads to it, whether the goal is demo requests or ecommerce orders.

  • Native Webflow form submissions tracked without a redirect
  • Webflow Ecommerce purchases sent with order value
7 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

ClickFunnels conversion tracking

This is for coaches, course creators and info-product sellers running ads into ClickFunnels 2.0.

  • Opt-in, order form and upsell steps each tracked correctly
  • Upsell and order bump revenue included in purchase value
6 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Wix conversion tracking

This is for Wix site and Wix Stores owners who run Google or Meta ads and can't trust the numbers they see.

  • Wix Stores purchases sent with order value and a single order ID
  • Wix Forms and booking leads tracked as real conversions
7 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Squarespace conversion tracking

This is for Squarespace site and store owners who advertise on Google or Meta and want conversions they can trust.

  • GTM installed through Code Injection, with duplicate pixels removed
  • Commerce purchases sent with order ID and total from the order confirmation page
7 events mappedGA4 · Google Ads · Meta
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Ecommerce

BigCommerce conversion tracking

This is for BigCommerce merchants whose GA4, Google Ads and Meta numbers don't line up with their orders.

  • One sender per event across native integrations, apps and Script Manager
  • Purchases from the order confirmation page with order ID and value
7 events mappedGA4 · Google Ads · Meta
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Ecommerce

Magento conversion tracking

This is for Magento Open Source and Adobe Commerce stores whose ad platforms don't match the orders in the admin.

  • GA4 ecommerce dataLayer that stays correct with full page cache on
  • Checkout steps tracked in the JavaScript checkout
8 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Laravel conversion tracking

This is for teams running a custom Laravel app, such as a SaaS, marketplace, booking system or store, who need ad platforms to see real sign-ups, bookings and payments.

  • A written dataLayer contract your developers can build against
  • Conversions confirmed by your backend, not guessed from page views
7 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Custom website conversion tracking

This is for businesses on a custom-built site, whether a React, Next.js or Vue app, a single-page app, or hand-coded HTML, who need GA4 and ad platforms to see the right conversions.

  • Page views that follow client-side route changes without duplicates
  • A dataLayer spec your developers can implement and test
7 events mappedGA4 · Google Ads · Meta
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Lead generation

HubSpot conversion tracking

This is for B2B and service businesses that capture leads with HubSpot forms and run Google or Meta ads to them.

  • HubSpot form submissions tracked on success, on HubSpot CMS or any site
  • gclid, fbclid and UTMs stored on the contact record
6 events mappedGA4 · Google Ads · Meta
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Ecommerce & lead gen

Kajabi conversion tracking

This is for course creators, coaches and membership businesses who sell on Kajabi and run ads to their offers and opt-ins.

  • Offer purchases tracked with the real price, not a fixed value
  • Opt-in forms and free offers tracked as leads
6 events mappedGA4 · Google Ads · Meta
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Lead generation

Framer conversion tracking

This is for startups, SaaS teams and agencies who build their marketing site in Framer and send paid traffic to it.

  • Page views tracked across Framer's client-side navigation
  • Native Framer form submissions counted once, on success
6 events mappedGA4 · Google Ads · Meta
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Lead generation

Unbounce conversion tracking

This is for marketers and agencies who send Google and Meta traffic to Unbounce landing pages and need ad platforms to count the same leads Unbounce does.

  • Form submissions tracked on confirmation dialogs and thank-you pages
  • Popups, sticky bars and page variants tracked consistently
6 events mappedGA4 · Google Ads · Meta
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Any platform

Don't see your platform?

If your site sends a page view, it can be tracked. I also work with PrestaShop, Shopware, Duda, Odoo, headless and in-house platforms. Send me your link for a free check.

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