Services

Conversion Tracking, Google Ads & Automation Services

21 services across conversion tracking, paid ads, CRM automation and reporting. Conversion tracking is my main skill, and every ad campaign I run is built on top of it.

Conversion tracking

My main skill: accurate data in GA4 and every ad platform, so bidding and reporting run on real conversions.

GA4 setup & audit

Clean GA4 property with key events, ecommerce, cross-domain tracking, filters, custom dimensions and BigQuery export.

  • GA4
  • Key events
  • BigQuery
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Google Tag Manager setup & cleanup

A tidy GTM container with a proper dataLayer, naming conventions, no duplicate tags and documented triggers.

  • GTM
  • dataLayer
  • Tag QA
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Server-side tracking (sGTM)

Server-side Google Tag Manager on Stape or Google Cloud with a first-party domain, so fewer events are lost to ad blockers and browser limits.

  • sGTM
  • Stape
  • First-party
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Meta Pixel + Conversions API

Browser pixel and Conversions API sending the same events with event_id deduplication and strong Event Match Quality.

  • Meta CAPI
  • Deduplication
  • EMQ
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Google Ads conversion tracking

Purchase, lead and call conversions with values, enhanced conversions and correct primary and secondary goals.

  • Enhanced conversions
  • Conversion value
  • Goals
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Call, WhatsApp & form tracking

Track only real leads: successful form submits, click-to-call, WhatsApp chats, Calendly bookings and website call conversions.

  • Forms
  • Calls
  • WhatsApp
  • Calendly
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Ecommerce tracking

Full funnel from view_item to purchase for Shopify, WooCommerce, BigCommerce and custom stores, with transaction IDs to stop duplicates.

  • Shopify
  • WooCommerce
  • Purchase
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TikTok, LinkedIn, Pinterest & more

TikTok Pixel + Events API, LinkedIn Insight Tag + CAPI, Pinterest, Snapchat, X and Microsoft Ads UET set up the same clean way.

  • TikTok
  • LinkedIn
  • Microsoft Ads
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Consent Mode v2 & CMP

Cookie banner (Cookiebot, CookieYes and others) wired into Google Consent Mode v2 so you stay compliant and keep modelled conversions.

  • Consent Mode v2
  • GDPR
  • CMP
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Tracking audit & fix

A full check of GA4, GTM and ad platform tracking with a clear list of what is broken, why, and the fix for each issue.

  • Audit
  • Debugging
  • Report
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Paid ads management

Campaigns built on top of clean tracking, so every budget decision is based on real calls, leads and sales.

Google Ads management

Search, Performance Max, Display and YouTube campaigns with tight keywords, negative lists and smart bidding.

  • Search
  • PMax
  • YouTube
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Local PPC for service businesses

Lead-focused Google Ads for local and home service businesses, with call tracking and location targeting that fits your service area.

  • Local
  • Calls
  • Lead gen
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Limo & chauffeur ads

Google Ads and booking tracking for limo, chauffeur and airport transfer companies.

  • Limo
  • Airport transfers
  • Bookings
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ChatGPT Ads & tracking

OpenAI pixel and Conversions API set up and deduplicated, ChatGPT traffic measured in GA4 and test campaigns run against your Google Ads.

  • ChatGPT Ads
  • OpenAI pixel
  • CAPI
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Meta Ads (Facebook & Instagram)

Funnel-based campaigns with creative testing, audience strategy and Conversions API powered optimisation.

  • Facebook
  • Instagram
  • Retargeting
Ask about this

Google Ads account audit

Wasted spend, search terms, bidding, conversion goals and structure reviewed, with a prioritised action plan.

  • Audit
  • Wasted spend
  • Action plan
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CRM, automation & offline conversions

Connect leads to sales so ad platforms learn from customers who actually paid, not just form fills.

GoHighLevel & HubSpot setup

Pipelines, forms, calendars and lead routing, with tracking that carries the click ID into the CRM.

  • GoHighLevel
  • HubSpot
  • Pipedrive
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Offline conversion imports

Send qualified leads and closed deals back to Google Ads and Meta so bidding optimises for revenue.

  • GCLID
  • Offline conversions
  • Lead quality
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Zapier, Make & webhooks

Automations between forms, CRMs, Google Sheets, email and Slack, so no lead is missed or entered twice.

  • Zapier
  • Make.com
  • Webhooks
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Reporting & dashboards

See spend, leads, revenue and ROAS in one place, updated automatically.

Looker Studio dashboards

Live dashboards combining GA4, Google Ads, Meta and CRM data, built around the numbers you make decisions with.

  • Looker Studio
  • ROAS
  • Leads
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BigQuery & attribution

GA4 BigQuery export, blended data and attribution views for when the standard reports are not enough.

  • BigQuery
  • SQL
  • Attribution
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How it works

From free audit to working tracking

  1. 01

    Free audit

    Send your website on WhatsApp or the contact form. I check your current tracking and ads and tell you what is wrong.

  2. 02

    Clear plan & fixed price

    You get the scope, timeline and price before anything starts. No hourly surprises.

  3. 03

    Setup & testing

    I build the tracking or campaigns and test every event in GTM preview, GA4 DebugView and each ad platform.

  4. 04

    Handover & support

    You get a short report or video of what was done, plus support after delivery.

FAQ

Questions about my services

Which service should I start with?

If you run ads, start with conversion tracking. Ads managed on broken tracking waste budget, so I usually fix measurement first and then optimise campaigns.

Do you work with my platform?

Yes in most cases: Shopify, WooCommerce, WordPress, Webflow, Wix, Squarespace, GoHighLevel, ClickFunnels, HubSpot, Laravel and custom React or Next.js sites. See the platforms page for details.

Can I hire you through Upwork or Fiverr?

Yes. You can work with me directly or through Upwork or Fiverr if you prefer their payment protection.

How long does a typical tracking setup take?

A standard GA4, GTM and ad platform setup usually takes a few days. Server-side tracking and CRM offline conversions take longer, depending on the site and the number of events.

Ready to fix your tracking and scale your ads?

Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.