Tracking Health Check
Six yes-or-no questions that reveal whether your ad platforms are learning from incomplete or duplicated conversion data.
Open toolFree tools
Free Conversion Tracking Tools
8 free tools for advertisers and developers: check click IDs, hash data for enhanced conversions, generate dataLayer and Consent Mode code, and work out your break-even ROAS. Free, instant, no signup.
Lost Conversion Calculator
Enter your ad spend, reported conversions and order or lead value to see the conversions your ad platforms are missing.
Open toolUTM Builder
Create consistent campaign URLs with utm_source, utm_medium and utm_campaign, with warnings for the mistakes that split your GA4 reports.
Open toolClick ID & UTM Checker
Paste the URL people land on after clicking your ad. See every click ID and UTM parameter, which platform it belongs to, and what is wrong.
Open toolEnhanced Conversions Hash Generator
Check that your user data is normalised and hashed correctly before it goes to Google Ads or Meta. Everything runs in your browser.
Open toolGA4 dataLayer Generator
Pick an event, fill in the values, and copy dataLayer code that follows the GA4 ecommerce format. Give it to your developer or paste it yourself.
Open toolBreak-even ROAS Calculator
Find the minimum ROAS and maximum cost per order or lead your business can afford, then set targets that leave a profit.
Open toolConsent Mode v2 Code Generator
Create the consent default snippet that must load before your Google tags, and the update call your cookie banner should fire.
Open toolReady to fix your tracking and scale your ads?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
