The Tracking Audit Checklist
42 yes-or-no checks to find out if GA4, Google Tag Manager, Google Ads and Meta are measuring your leads and sales correctly, before you spend another dollar on ads.
8 sections, 42 checks
The same checks I use when I audit a client's tracking, written so you can do them yourself. Every check comes with a “Where to check” note: the exact menu path or free tool to use.
- 01Tag Manager foundations5 checks
- 02Google Analytics 48 checks
- 03Google Ads conversion tracking7 checks
- 04Meta Pixel and Conversions API6 checks
- 05Leads, calls and forms5 checks
- 06Consent and privacy4 checks
- 07Server-side tracking3 checks
- 08Reporting and attribution4 checks
Checklist questions
Is the checklist really free?
Yes. Enter your email and you can download the PDF straight away.
What tools do I need?
Only free ones: Google Tag Assistant, GTM Preview, GA4 DebugView and the Meta Pixel Helper Chrome extension. The checklist explains each one.
Who is it for?
Business owners, marketers and agencies who run Google Ads or Meta Ads and want to know if their conversion data can be trusted.
Do I need to be technical?
No. Each item is a yes or no question, and under every item a "Where to check" note shows the exact menu path in GA4, Google Ads, GTM or Meta. If something is unclear, you can book a free call and we go through it together.
