Free Tracking Health Check: Is Your Conversion Data Broken?
Six yes-or-no questions that reveal whether your ad platforms are learning from incomplete or duplicated conversion data.
Answer 6 quick questions
Tick everything that sounds familiar. It takes 30 seconds.
Tick any that apply. If none do, a quick audit can still confirm your numbers are right.
What this check looks for
Each question maps to a common tracking failure I find in audits: platform numbers that do not match real orders, leads that cannot be traced back to campaigns, low Meta Event Match Quality, duplicated purchases in GA4, and missing Consent Mode v2 or server-side tracking.
How to read your score
0 means no obvious warning signs. 1–2 usually means small, quick fixes. 3–4 means your ad platforms are probably missing a meaningful share of conversions. 5–6 means bidding is likely optimising on bad data, and fixing tracking should come before raising budgets.
Frequently asked questions
How accurate is this health check?
It is a quick self-assessment, not a measurement. It tells you whether the common warning signs are present. A real audit compares your platform numbers with your actual orders or CRM to measure the gap.
Where do I find my Meta Event Match Quality?
In Meta Events Manager, open your dataset (pixel), go to Overview and click an event such as Purchase or Lead. The Event Match Quality score is shown out of 10 for events sent through the Conversions API.
What should I do if my score is high?
Fix tracking before you scale spend. Start with a full audit of GA4, Google Ads and Meta events, then add server-side tracking and Consent Mode v2 where needed. You can get a free audit from me on WhatsApp.
Ready to fix your tracking and scale your ads?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
