Google Analytics 4
Page views and the lead events below. Loaded with the Google tag (gtag.js).
Transparency
How This Website Is Tracked
A tracking specialist should be open about their own setup. This page lists every analytics tool on this site, every event it sends and how the scripts load, taken straight from the site's code.
The stack
What runs on this site
Two analytics tools, nothing else.
Microsoft Clarity
Heatmaps and session recordings, so I can see where visitors get stuck.
Google Tag Manager
Not used. With only two tools, the tags are added directly in the code.
Ad pixels
No Meta, Google Ads, TikTok or other ad pixels run on this site.
Events
Every event this site sends to GA4
Besides automatic page views, these are the only custom events.
EventWhen it firesParameters
contact_clickA WhatsApp, phone, email, Upwork or Fiverr link is clickedmethod, link_urlgenerate_leadThe contact form is sentform_name: contact, servicegenerate_leadA call is booked on the booking pageform_name: calendly_bookinggenerate_leadThe free tracking audit checklist is requestedform_name: tracking_audit_checklistgenerate_leadA quote from the pricing quote builder is sent on WhatsAppform_name, value, currencyselect_packageA pricing package is chosenpackage, categorypackage_finderThe package finder suggests a planpackagetracking_checker_runSomeone runs the free Tracking CheckerresultSpeed
How the scripts load without slowing the page
Analytics should never cost you page speed.
- 1
Page opens
Small placeholder functions for GA4 and Clarity are ready, so no event is lost while the real scripts wait.
- 2
You interact
The real scripts load on your first scroll, tap, click or key press.
- 3
Or after 3 seconds
If you do nothing, they load 3 seconds after the page has finished loading.
- 4
Events are sent
Queued page views and lead events are sent to GA4 once the script is ready.
FAQ
Questions about this site's tracking
Why does a tracking specialist use such a simple setup?
Because the setup should match the business. This site only needs to know which pages and channels bring enquiries. A store spending on ads needs server-side tracking, the Conversions API and deduplication; a portfolio site does not.
Does this site use server-side tracking?
No. Server-side tracking pays off when ad platforms learn from your conversions. No ad pixels run here, so there is nothing for a server container to improve.
Where can I read about cookies and data?
The cookie policy and privacy policy list every tool, what it stores and how to block it.
Want tracking that fits your business like this?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
