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Meta Ads management

Meta Ads Management for Facebook & Instagram

I plan and manage Facebook and Instagram ads for online stores and lead generation businesses, and I start where most ad managers stop: the tracking. Meta's delivery system can only find buyers when it receives clean purchase and lead events, so every campaign runs on a Pixel + Conversions API setup that I build and test first.

  • 16 Meta Pixel + Conversions API projects delivered
  • Purchase Event Match Quality up to 9.1/10
  • Stores and lead gen in Bangladesh, the USA, Australia and Mauritius
  • Campaigns optimised on real purchases and qualified leads
Book a free audit call Chat on WhatsApp
Chamok Mahonto, Google Ads and conversion tracking specialist from Bangladesh
16Meta Pixel + CAPI projects
Meta Ads Management
How it works

From an ad on Instagram to a real order

Meta finds more buyers when it sees every purchase and lead, from the browser and from your server.

Meta’s delivery system learns from these events and shows your ads to more people like your real buyers.

What's included

What I offer: Meta Ads Management

Campaigns I Run on Meta

  • Sales campaigns for online stores, optimised for purchases with real order values
  • Advantage+ sales campaigns (formerly Advantage+ shopping) where the catalogue and tracking support them
  • Lead campaigns with instant forms or website forms, tracked to qualified leads
  • Messenger and WhatsApp campaigns for businesses that sell in chat
  • Catalogue and dynamic product ads with product IDs that match your feed
  • Retargeting for product viewers, cart abandoners and past buyers
  • Prospecting with broad, interest and lookalike audiences
  • Instagram Reels, Stories and Feed placements with the right creative sizes

Audience & Creative

  • Customer list and purchaser audiences, uploaded and refreshed
  • Lookalike audiences built from buyers, not page likes
  • Exclusions so existing customers do not see acquisition ads
  • Creative testing plan: hooks, formats and offers tested one at a time
  • UGC-style, product demo and offer creatives guidance
  • Ad copy for primary text, headlines and calls to action
  • Landing page and product page recommendations

Tracking That Powers Meta Ads

  • Meta Pixel and Conversions API with event_id deduplication
  • Server-side GTM on Stape on your own subdomain
  • Advanced matching with hashed email, phone and external ID
  • Purchase events with value, currency, content IDs and order ID
  • Lead, WhatsApp click and call events for lead generation
  • Domain verification and event setup in Meta Business Manager
  • Offline events for cash on delivery, phone and in-store sales
  • Consent handling so events respect your cookie banner

Optimization & Reporting

  • Choosing the right optimisation event for your volume
  • Budget structure that lets ad sets exit the learning phase
  • Weekly checks of frequency, cost per result and creative fatigue
  • Scaling winners gradually and pausing losers on real data
  • Comparing Meta results with your store or CRM, not only Ads Manager
  • Looker Studio dashboard for spend, purchases, leads and ROAS
  • Clear notes on what changed and why

Why Meta Ads Stop Getting Results

When Meta campaigns stop working, the cause is usually one of a few fixable problems, and tracking is the one most people never check.

01

Meta Optimises on Missing Data

If the Pixel misses purchases, Meta learns from a small, distorted sample of buyers and shows ads to the wrong people.

02

Wrong Optimisation Event

Optimising for link clicks or landing page views gets cheap traffic, not customers.

03

Stuck in Learning

Budgets split across too many ad sets never get enough conversions to exit the learning phase.

04

Tired Creative

The same ad shown again and again loses attention, and costs climb while results drop.

05

Results That Do Not Match Sales

Ads Manager and your store show different numbers, so nobody knows which ads to scale.

How I Run Your Meta Ads

A clear process, so you always know what is being done and why.

01

1. Audit

I review your ad account, Pixel, Conversions API, Events Manager and recent results.

02

2. Fix tracking first

Purchases or leads are tracked from browser and server, with values and deduplication, and tested.

03

3. Build campaigns

A simple structure with the right objective, optimisation event, audiences and creatives.

04

4. Test and learn

New creatives and offers are tested in a controlled way while budgets stay stable.

05

5. Scale and report

Winning ads get more budget, and you get a clear report tied to real sales or leads.

Comparison

Meta Ads With and Without Proper Tracking

  • Purchases Meta can seePixel only, uncheckedSome are lost to ad blockers, iOS and in-app browsersPixel + Conversions API, testedBrowser and server events, deduplicated
  • Who Meta finds for youPixel only, uncheckedPeople similar to the few buyers it sawPixel + Conversions API, testedPeople similar to all your real buyers
  • Optimisation eventPixel only, uncheckedOften a page view or add to cartPixel + Conversions API, testedPurchase or qualified lead
  • Reported ROASPixel only, uncheckedToo low, so good ads get pausedPixel + Conversions API, testedClose to your real orders
  • Lookalike and retargeting audiencesPixel only, uncheckedSmall and incompletePixel + Conversions API, testedBuilt from complete buyer data
  • Event Match QualityPixel only, uncheckedLow, few identifiersPixel + Conversions API, testedHigher, with hashed email and phone
Case studies

Related projects

Completed Oct 2026Meta Pixel & CAPI

Loxicave

A web and server-side GTM build for a Bangladeshi fashion brand on a custom Laravel store, sending ViewContent, AddToCart, InitiateCheckout and Purchase to Meta from browser and server, plus a full GA4 ecommerce funnel.

  • Laravel
  • Meta Pixel
  • Conversions API
Read case study
Completed Jul 2026Meta Pixel & CAPI

Modalclo

Deduplicated Pixel + Conversions API and GA4 enhanced ecommerce for a Shopify loungewear brand, recovering purchases lost to iOS restrictions and ad blockers.

  • Shopify
  • Meta Pixel
  • Conversions API
Read case study
Completed Jul 2026Meta Pixel & CAPI+ Google Ads Tracking

Sunnaher Sopan

A browser + server-side Meta tracking build for a rechargeable lighting brand, with deduplicated purchase events, order webhooks into server GTM and a 9.1/10 match quality score.

  • WooCommerce
  • Meta Pixel
  • Conversions API
Read case study
Guides

Meta Ads guides

Why Meta ads stop working, and how tracking fixes it.

Meta Ads & CAPI

How to Track Cash on Delivery and WhatsApp Orders from Meta Ads

Many stores sell by cash on delivery or WhatsApp, which breaks normal tracking. Here is how to send those orders back to Meta so ads optimise for real buyers.

3 min read · November 2, 2026
Meta Ads & CAPI

How to Choose the Right Optimisation Event for Meta Ads

The optimisation event decides who Meta shows your ads to. Here is how to pick between Purchase, Add to Cart, Lead and others for your volume and goal.

3 min read · November 2, 2026
Meta Ads & CAPI

Why Meta Ads Results Don't Match Your Real Sales

Ads Manager says one number, your store says another. Here are the reasons Meta's reported purchases differ from real sales, and how to compare them properly.

2 min read · November 2, 2026
Meta Ads & CAPI

What Happens When You Run Meta Ads Without Conversion Tracking

Many businesses run Facebook and Instagram ads with broken or missing tracking. Here is exactly what that costs you, and what proper tracking changes.

3 min read · November 2, 2026
Meta Ads & CAPI

Why Your Meta Ads Are Not Getting Results (and How to Fix It)

Spending on Facebook and Instagram ads with little to show for it? Here are the nine causes I find most often, and how to fix each one.

4 min read · November 2, 2026
FAQ

Meta Ads Management: FAQ

Do you set up the Meta Pixel and Conversions API as part of Meta Ads management?

Yes. Tracking comes first. If your Pixel and Conversions API are missing or broken, I fix them before scaling any campaign, because Meta can only optimise on the events it receives.

What budget do I need for Meta Ads?

It depends on your product price and goal. The budget should be large enough for each ad set to get regular conversions, so Meta can learn. I recommend a starting budget after reviewing your account and margins.

How long before Meta Ads show results?

New campaigns go through a learning phase, and results usually settle after the first one to two weeks of steady delivery. Bigger changes during that time restart learning, so I avoid making them too often.

Can you run Meta Ads for cash on delivery or WhatsApp orders?

Yes. Many of my clients in Bangladesh sell by cash on delivery or on WhatsApp. I track the order or the WhatsApp click on the website, and confirmed orders can be sent back to Meta as offline events.

Will I own my ad account and data?

Yes. Everything is built in your own Business Manager, ad account and Pixel. You give me access with the right role and can remove it at any time.

Do you also run Google Ads?

Yes. Many businesses run both. With one server-side tracking setup, Meta and Google Ads both learn from the same clean conversion data.

Ready to fix your tracking and scale your ads?

Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.

Book a free audit call Chat on WhatsApp