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Health & wellness tracking

Conversion Tracking for Health & Wellness Stores

Supplement, wellness and medical equipment stores need tracking that works and respects privacy. I send server-side events with hashed details only, and keep sensitive data out of the ad platforms.

Get a free auditSee what I track
The problem

Where health & wellness tracking usually breaks

01

Health data in URLs and events

Product names and page paths can reveal health conditions. Meta restricts these events, so they must be cleaned before sending.

02

Phone orders get no credit

Many buyers of medical equipment call before ordering, and the call is never linked to the ad.

03

Consent is missing

Without Consent Mode v2, Google limits measurement for visitors in the EEA and UK.

What I track

The events your ads learn from

Each event is tested in GTM Preview, GA4 DebugView and every ad platform before handover.

1
view_item

A product is viewed, without sensitive parameters

2
begin_checkout

The customer starts checkout

3
purchase

An order is completed, with hashed customer details only

4
phone_click

A customer taps the phone number to call

Real projects

Health & wellness projects I have delivered

6 projects in this industry, with screenshots and the full setup.

Completed Nov 2025Meta Pixel & CAPI

Shukhi Life

Server-side Meta tracking for a natural food and herbal supplement store, so every add-to-cart, checkout and purchase from Facebook Ads is captured and attributed.

  • WooCommerce
  • Meta Pixel
  • Conversion API
Read case study
Completed Dec 2025Meta Pixel & CAPI+ Google Ads Tracking

Chadwick Nutrition

A full-funnel server-side tracking build for an Australian supplement store, covering seven Meta events, GA4 Enhanced eCommerce, Google Ads conversions, enhanced conversions and remarketing.

  • Shopify
  • Meta Pixel
  • Conversions API
Read case study
Completed Jan 2026Meta Pixel & CAPI+ Google Ads Tracking

Oxygen Concentrator Depot

Consent-aware hybrid tracking for a US Shopify store selling oxygen concentrators: deduplicated Meta browser and server events, GA4 checkout events and Google Ads conversions through server-side GTM.

  • Shopify
  • Meta Pixel
  • Conversions API
Read case study
Completed Sep 2025Meta Pixel & CAPI

RN Strong Health

Hybrid browser + server Meta tracking for a WooCommerce health products store, with deduplicated checkout and purchase events, call and WhatsApp lead tracking and GA4 ecommerce.

  • WooCommerce
  • Meta Pixel
  • Conversions API
Read case study
Completed Nov 2025Google Ads Tracking

Shukhi Life

A GTM-centered GA4 enhanced ecommerce and Google Ads conversion setup for a wellness brand whose campaigns had no reliable purchase attribution.

  • WooCommerce
  • GA4 Enhanced eCommerce
  • GTM
Read case study
Completed Apr 2026Google Ads Tracking

Urine Shefa

Google Ads conversion tracking and GA4 ecommerce tracking for a single-product health store, with begin checkout and purchase sent through a server-side GTM container on Stape.

  • Google Ads Conversion Tracking
  • GA4 Ecommerce Tracking
  • Server-side GTM
Read case study
Support & aftercare

Support after your tracking goes live

Delivery is not the end of the project. You get a fast reply, a full written report and a free fix window, and you always know what happens next.

Handover

A full tracking setup report, in PDF

No guessing what was done. The report lists your accounts, every event, where it is sent and how it was tested, so your team or any future developer can pick it up.

See a real sample report (PDF)

Reply in 1–2 hours

Message me on WhatsApp, email or Messenger and you get an answer the same day, usually within an hour or two.

7 days free support

Tracking setup is a one-time project. If anything I set up has a problem in the 7 days after setup, I fix it free.

Full setup report (PDF)

You get a complete report of your tracking, so you and your team always know what is set up and where.

  1. 1Day 0

    Setup goes live

    Every event is tested in GTM Preview, GA4 DebugView and each ad platform before handover.

  2. 2Handover

    Full report (PDF)

    What was set up, where each event is sent and how it was tested, in one document you keep.

  3. 3Day 1–7

    Free support

    Anything I set up that stops working or sends wrong data is fixed free. Questions are answered too.

  4. 4After day 7

    Care or hourly

    Tracking Care at $129 a month keeps it checked. Or pay $40 an hour for one-off fixes.

Fixed free in the first 7 days

  • An event I set up stops firing
  • Missing or duplicate conversions
  • Wrong value, currency or order ID
  • Questions about your report or setup

Quoted separately

  • New events, pages or ad platforms
  • A new theme, site rebuild or checkout change
  • Ad campaign changes and new strategy
After day 7

Tracking Care $129/month

  • Monthly health check of GA4, GTM, Google Ads and Meta
  • Fixes for anything that broke (up to 2 hours a month)
  • Alerts when conversions suddenly drop

Or one-off fixes at $40/hour

Ask on WhatsApp
FAQ

Health & wellness tracking: FAQ

Will Meta restrict my health store?

Meta may limit some events for health-related sites. I keep sensitive details out of URLs and event parameters, so the events you need are less likely to be restricted.

Is customer data safe?

Email and phone are hashed with SHA-256 before they leave your server, and only the fields each platform needs are sent.

Do you work with US medical equipment stores?

Yes. Oxygen Concentrator Depot is a US medical equipment store on Shopify that I set up Meta Pixel and Conversions API tracking for.

Other industries:Ecommerce Fashion & apparel Home & local services SaaS & hosting Marketing agencies Online education Restaurants & hospitality

Want accurate tracking for your health & wellness business?

Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.

Book a free audit call Chat on WhatsApp