Ad platforms report fewer sales than the store
Ad blockers, Safari limits and payment gateways that never return to the thank-you page drop purchase events.
Ecommerce tracking
Conversion Tracking for Ecommerce Stores
Your store knows every order. Your ad platforms should too. I set up purchase tracking that matches your real orders, so Google Ads and Meta bid on sales, not guesses.
The problem
Where ecommerce tracking usually breaks
Purchases counted twice
A pixel in the theme plus one in an app or GTM sends the same order two times, so ROAS looks better than it is.
No value, currency or items
Without them, Smart Bidding and Meta cannot tell a large order from a small one.
What I track
The events your ads learn from
Each event is tested in GTM Preview, GA4 DebugView and every ad platform before handover.
1
view_itemA shopper views a product page
2
add_to_cartA product is added to the cart, including cart drawers
3
begin_checkoutThe shopper starts checkout
4
purchaseAn order is completed, with value, currency, items and order ID
Real projects
Ecommerce projects I have delivered
9 projects in this industry, with screenshots and the full setup.
Completed Nov 2025Meta Pixel & CAPI
Tea of Sylhet
A WooCommerce tea brand now sends server-side Meta purchase events with revenue, tracks custom micro events in GA4 and retargets shoppers by behavior.
Read case study Completed Mar 2026Meta Pixel & CAPI
Amanda Trends and Venture
A server-side Meta tracking build for an Australian Wix store, sending every funnel event through the Conversions API on a custom tracking subdomain and deduplicating it against Wix's browser Pixel.
Read case study Completed Oct 2025Meta Pixel & CAPI
Dhaka Shop
Hybrid Meta tracking for a WooCommerce store: nine funnel events sent from the browser Pixel and the Conversions API, deduplicated in Meta, and mirrored into GA4 through server-side GTM.
Read case study Completed Jan 2026Meta Pixel & CAPI+ Google Ads Tracking
Respivox
A hybrid browser and server-side tracking build for a US Shopify store, sending deduplicated Meta events, GA4 ecommerce events and Google Ads conversions through one server-side GTM container.
Read case study Completed Jul 2026Meta Pixel & CAPI+ Google Ads Tracking
Sunnaher Sopan
A browser + server-side Meta tracking build for a rechargeable lighting brand, with deduplicated purchase events, order webhooks into server GTM and a 9.1/10 match quality score.
Read case study Completed Nov 2025Google Ads Tracking
Tea of Sylhet
A hybrid client + server tracking rebuild for a premium tea brand, using a Stape server container and custom domain so Google Ads receives verified revenue.
Read case study Completed Nov 2025Google Ads Tracking
Todays Deal BD
A clean data layer and GA4 enhanced ecommerce events for a Bangladeshi online marketplace, replacing click-based attribution with verified revenue in Google Ads.
Read case study Completed Nov 2026Google Ads Tracking
Bag Pacxi
A WooCommerce web and server-side GTM build for a Bangladeshi travel bag brand, sending begin checkout and purchase to Google Ads and GA4, with remarketing and engagement events.
Read case study Completed Nov 2026Google Ads Tracking
Glitter KW
A Shopify web and server-side GTM build for a gift brand in Kuwait, sending add to cart, begin checkout and purchase to Google Ads and GA4, with enhanced conversion data on purchase.
Read case studySupport & aftercare
Support after your tracking goes live
Delivery is not the end of the project. You get a fast reply, a full written report and a free fix window, and you always know what happens next.
Handover
A full tracking setup report, in PDF
No guessing what was done. The report lists your accounts, every event, where it is sent and how it was tested, so your team or any future developer can pick it up.
See a real sample report (PDF)Reply in 1–2 hours
Message me on WhatsApp, email or Messenger and you get an answer the same day, usually within an hour or two.
7 days free support
Tracking setup is a one-time project. If anything I set up has a problem in the 7 days after setup, I fix it free.
Full setup report (PDF)
You get a complete report of your tracking, so you and your team always know what is set up and where.
- 1Day 0
Setup goes live
Every event is tested in GTM Preview, GA4 DebugView and each ad platform before handover.
- 2Handover
Full report (PDF)
What was set up, where each event is sent and how it was tested, in one document you keep.
- 3Day 1–7
Free support
Anything I set up that stops working or sends wrong data is fixed free. Questions are answered too.
- 4After day 7
Care or hourly
Tracking Care at $129 a month keeps it checked. Or pay $40 an hour for one-off fixes.
Fixed free in the first 7 days
- An event I set up stops firing
- Missing or duplicate conversions
- Wrong value, currency or order ID
- Questions about your report or setup
Quoted separately
- New events, pages or ad platforms
- A new theme, site rebuild or checkout change
- Ad campaign changes and new strategy
After day 7
Tracking Care $129/month
- Monthly health check of GA4, GTM, Google Ads and Meta
- Fixes for anything that broke (up to 2 hours a month)
- Alerts when conversions suddenly drop
Or one-off fixes at $40/hour
Ask on WhatsAppFAQ
Ecommerce tracking: FAQ
Which ecommerce platforms do you work with?
Shopify, WooCommerce, Wix, BigCommerce, Magento, Laravel and custom-built stores. Each platform has its own page with the details.
Do I need server-side tracking for my store?
If you spend on Meta or Google Ads, server-side tracking and the Conversions API usually recover purchases that the browser pixel misses. I check your setup first and tell you if it is worth it.
Will my purchase numbers match the store exactly?
They get much closer, but consent choices and returns mean no tool matches 100%. The setup is tested against real orders before handover.
Want accurate tracking for your ecommerce business?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
