Every enquiry counts the same
A free webinar sign-up and a paid enrolment send the same signal to the ad platform.
Online education tracking
Conversion Tracking for Online Courses & Education
A course business has more than one conversion: a free class, an enquiry, an enrolment and a payment. I track each one separately, so your ads optimise for paying students.
The problem
Where online education tracking usually breaks
Payments happen elsewhere
Course payments often run through a separate checkout or by bank transfer, so the sale is never tracked.
Calls and WhatsApp enquiries are lost
Students often ask questions by phone or WhatsApp before they enrol.
What I track
The events your ads learn from
Each event is tested in GTM Preview, GA4 DebugView and every ad platform before handover.
1
view_itemA course page is viewed
2
enroll_now_clickA visitor clicks the enrol button
3
purchaseA course is paid for, with value
4
generate_leadA demo class or enquiry form is sent
Real projects
Online education projects I have delivered
1 project in this industry, with screenshots and the full setup.
Completed Nov 2025Meta Pixel & CAPI
Lesson Computer
Full lead and course-purchase tracking for a Mauritius-based online tuition provider, replacing Pixel-only tracking that lost 40–60% of events on iOS and blocked browsers.
Read case studySupport & aftercare
Support after your tracking goes live
Delivery is not the end of the project. You get a fast reply, a full written report and a free fix window, and you always know what happens next.
Handover
A full tracking setup report, in PDF
No guessing what was done. The report lists your accounts, every event, where it is sent and how it was tested, so your team or any future developer can pick it up.
See a real sample report (PDF)Reply in 1–2 hours
Message me on WhatsApp, email or Messenger and you get an answer the same day, usually within an hour or two.
7 days free support
Tracking setup is a one-time project. If anything I set up has a problem in the 7 days after setup, I fix it free.
Full setup report (PDF)
You get a complete report of your tracking, so you and your team always know what is set up and where.
- 1Day 0
Setup goes live
Every event is tested in GTM Preview, GA4 DebugView and each ad platform before handover.
- 2Handover
Full report (PDF)
What was set up, where each event is sent and how it was tested, in one document you keep.
- 3Day 1–7
Free support
Anything I set up that stops working or sends wrong data is fixed free. Questions are answered too.
- 4After day 7
Care or hourly
Tracking Care at $129 a month keeps it checked. Or pay $40 an hour for one-off fixes.
Fixed free in the first 7 days
- An event I set up stops firing
- Missing or duplicate conversions
- Wrong value, currency or order ID
- Questions about your report or setup
Quoted separately
- New events, pages or ad platforms
- A new theme, site rebuild or checkout change
- Ad campaign changes and new strategy
After day 7
Tracking Care $129/month
- Monthly health check of GA4, GTM, Google Ads and Meta
- Fixes for anything that broke (up to 2 hours a month)
- Alerts when conversions suddenly drop
Or one-off fixes at $40/hour
Ask on WhatsAppFAQ
Online education tracking: FAQ
Can you track course sales on Kajabi, Teachable or WordPress?
Yes. I track course purchases on WordPress LMS plugins, Kajabi and other course platforms. Each has its own way of passing order data.
Can offline enrolments be sent to Meta?
Yes. Enrolments confirmed by phone or bank transfer can be sent back to Meta and Google Ads as offline conversions.
Have you worked with education businesses?
Yes. Lesson Computer, a computer training centre in Mauritius, is one of my tracking projects.
Want accurate tracking for your online education business?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
