Build Your Tracking Stack
Pick your website, ad platforms and conversions. See how your data should flow, which events to track and what it costs, then download it as a PDF.
How your data will flow
view_itemadd_to_cartbegin_checkoutpurchase- Ecommerce events with value, currency and items
- Meta Conversions API with deduplication
- Two ad platforms
How the builder decides
The builder uses the same rules as my pricing page. One ad platform with lead or call tracking fits Essentials. Online sales, Meta ads, two ad platforms or a checkout on another domain need Growth, which adds the Meta Conversions API and ecommerce events. Server-side tracking or more than two ad platforms need Pro, which runs server-side Google Tag Manager on your own subdomain and sends server events to up to five ad platforms.
Add-ons are only added when you need them: a cookie banner with Consent Mode v2 for visitors from the EU or UK, CRM offline conversions if you want qualified leads and sales sent back to the ad platforms, and extra ad platforms beyond what the package includes. Every setup ends with testing in GTM Preview, GA4 DebugView and each ad platform, and a full tracking setup report in PDF.
About the stack builder
Is the price exact?
It is an estimate based on the packages on the pricing page. After a free look at your site I confirm a fixed price before any work starts.
Do I need server-side tracking?
Not always. It helps most when you spend regularly on ads, run Meta or TikTok, or lose data to ad blockers and browser limits. Many sites start without it and add it later.
What does the PDF include?
Your platform, ad platforms, conversions, the data flow diagram, the events I would set up and the package estimate, so you can share it with your team.
Ready to fix your tracking and scale your ads?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
