How Healthy Is Your Tracking?
Seven quick questions about GA4, Google Ads, Meta and consent. Get a score out of 10 and the fixes that matter most, with no signup.
How is tracking installed on your website?
What the quiz checks
The seven questions follow the order I use in a real tracking audit. Each one covers a problem I find again and again on Shopify, WooCommerce, WordPress and custom sites, and each answer points to a guide that explains the fix.
How is tracking installed on your website?
Move tags into one Google Tag Manager container and remove duplicate plugins and app pixels, so every event fires once and is easy to test.
Google Tag Manager mistakes that break trackingDo the conversions in Google Ads or Meta match your real orders or leads?
Compare a week of platform conversions with your store or CRM. Large gaps usually mean missing, duplicated or wrongly triggered conversion events.
Why GA4 and Google Ads numbers differDo your conversions send a value and an order or lead ID?
Send the real value, currency and a unique transaction ID with each conversion. Value-based bidding needs it, and the ID stops duplicates.
GA4 ecommerce tracking checklistIf you run Meta ads: how are your Meta events sent?
Add the Meta Conversions API next to the Pixel and share one event ID between them, so Meta sees more conversions without counting them twice.
Meta Pixel vs Conversions APIDo you use server-side tracking (for example server-side GTM on Stape)?
Server-side tracking sends events from your own subdomain, which helps against ad blockers and browser limits. It is worth it once you spend regularly on ads.
Server-side tracking explainedDo you have visitors from the EU, UK or other places that need cookie consent?
Set up a consent banner connected to Google Consent Mode v2, so Google can keep measuring and modelling conversions for visitors in those regions.
Consent Mode v2 explainedWhen was your tracking last tested end to end, with a real test order or lead?
Place a real test order or lead and follow it through GTM Preview, GA4 DebugView, Google Ads and Meta Events Manager. Theme and app updates break tracking quietly.
A 30-minute tracking audit
About the quiz
Is the quiz free?
Yes. It is free, takes about two minutes and shows your score straight away. Your email is only needed if you want me to check your site.
How is the score worked out?
Each of the seven questions gives 0, 1 or 2 points based on common tracking problems I find in audits. The total is shown out of 10. It is a quick self-check, not a full audit.
What happens if I send my website?
I look at your live tracking and reply with what is broken and what to fix first, usually within 1–2 hours. You can also message me on WhatsApp.
Ready to fix your tracking and scale your ads?
Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.
