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Client access guide

How to Give Access to Google Ads

Google Ads is where your ads, budgets and conversion tracking live. You can give me access by inviting my email, or by approving a link request from my manager account. Either way you never share your password and can remove me at any time.

Google Ads About 2 minutes Standard
Invite this emailanalyticsbychamok@gmail.com

Before you start

  • Admin access to the Google Ads account (only Admins can invite users or accept manager links)
  • Your 10-digit Customer ID (shown at the top of Google Ads next to the account name, like 123-456-7890) if you choose the manager-account method
  • My email address: analyticsbychamok@gmail.com

Why I need this access

  • 01 Set up and fix conversion actions (purchases, leads, calls) so Google Ads knows which clicks actually make you money.
  • 02 Import key events from Google Analytics 4 and set up enhanced conversions for more accurate results.
  • 03 Build, manage and optimise campaigns, keywords, ads and budgets, if campaign management is part of our work.
  • 04 Check that your Merchant Center product feed and Shopping or Performance Max campaigns are working together.

Which role to choose

Standard. Standard lets me do all the hands-on work: campaigns, ads, keywords, budgets, conversion actions and reports. It cannot invite users or manage account access, so you keep control. Choose Admin only if you want me to also handle account links myself, for example linking GA4 or approving the Merchant Center link, since Google requires Admin for those. Otherwise you can approve those links when I ask; it takes a minute. Read only is too limited because I could not fix anything.

Also worksAdminFull access: edit everything, invite and remove users, manage linked accounts and manager links.
What I needStandardCan view and edit campaigns, conversion actions and settings, but cannot manage users.
Not enoughRead onlyCan view campaigns and reports, but cannot make changes.
Not enoughEmail onlyReceives emailed reports and notifications only; cannot sign in to the account.
Not enoughBillingCan view and manage billing settings and invoices only.

Step by step

analyticsbychamok@gmail.com (or, for the manager-account method, send me your 10-digit Customer ID and I will send you a link request)

  1. 1

    Open Admin

    ads.google.comAdmin

    Sign in at ads.google.com and open your account. Click "Admin" (gear icon) in the left-hand menu.

  2. 2

    Go to Access and security

    AdminAccess and security

    Click "Access and security" and make sure the "Users" tab is selected.

  3. 3

    Add a user

    Users+

    Click the blue "+" button. Type analyticsbychamok@gmail.com in the email box.

  4. 4

    Choose the access level

    Access levelStandard

    Select "Standard". Choose "Admin" only if we have agreed I will manage account links too.

  5. 5

    Send the invitation

    Send invitation

    Click "Send invitation". I will accept it from my email; until then it shows as a pending invitation.

After you send the invite

  • I will confirm by email once I can see the account, and I won't change live campaigns or budgets without agreeing it with you first.
  • All my changes appear under my name in "Change history", so you can always see who did what.
  • To remove access later: go to Admin, Access and security. On the "Users" tab, find my email and choose "Remove access"; for the manager-account method, go to the "Managers" tab and unlink my manager account.
FAQ

Google Ads access: common questions

Standard or Admin: which should I choose?

Standard covers campaigns and conversion tracking. Admin is only needed to link other Google products (such as GA4 or Merchant Center) or manage users. Many clients give Standard and approve the links themselves when I ask, which takes a minute.

What is the manager-account (MCC) method?

Specialists and agencies use a Google Ads manager account to look after several clients from one login. You approve my link request once, and I can then work in your account from my manager account. You can unlink it whenever you like from the Managers tab.

Can you spend my money or change my billing?

Your ads spend only what your campaign budgets allow, and I will agree any budget change with you first. Payment methods stay under your control.

The + button or the Managers tab is missing. Why?

Only Admins can invite users or accept manager links. If you have Standard access, ask the account's Admin (often whoever created the account) to do it, or to make you an Admin first.

More guides

Other access guides

Google Tag Manager Publish (on each container) + User (account)About 2 minutesGoogle Analytics 4 Editor (property level)About 2 minutesGoogle Search Console FullAbout 2 minutesGoogle Merchant Center Standard + Performance and insightsAbout 2 minutesMeta Business portfolio Dataset: Full control ("Manage events dataset") + Ad account: Partial access ("Manage campaigns" and "View performance")About 5 minutesTikTok Business Center Business Center: Standard member + Pixel: editing permission + Ad account: OperatorAbout 5 minutesShopify Collaborator account with: Themes + Edit code, Apps, Manage settings, View customer events + Manage and add custom pixels, MarketingAbout 5 minutesWordPress & WooCommerce AdministratorAbout 3 minutesWix Admin (Co-Owner)About 3 minutesMicrosoft Clarity Team memberAbout 1 minuteStape Shared access to your containers (billing left unticked)About 2 minutesCloudflare & DNS Preferred: no access (you add the record). If inviting: Domain DNS, scoped to your domain onlyAbout 5 minutesGoHighLevel Admin role (sub-account), or User with Funnels, Automation and Integrations switched onAbout 3 minutes

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