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Client access guide

How to Give Access to Google Merchant Center

Google Merchant Center holds your product feed: the titles, prices, images and stock levels Google uses for Shopping ads and free product listings. Adding me as a user lets me fix product problems and connect the feed to your ads, without needing your password.

Google Merchant Center About 2 minutes Standard + Performance and insights
Invite this emailanalyticsbychamok@gmail.com

Before you start

  • Admin access to the Merchant Center account (only admins can add people)
  • My email address: analyticsbychamok@gmail.com

Why I need this access

  • 01 Find and fix product disapprovals, warnings and feed errors that stop your products showing on Google.
  • 02 Improve product data (titles, categories, attributes) so products show for the right searches.
  • 03 Check shipping, returns and tax settings that Google requires before products can be shown.
  • 04 Connect Merchant Center with Google Ads and Google Analytics, and review product performance.

Which role to choose

Standard + Performance and insights. Standard lets me work on everything feed-related: products, data sources, diagnostics and settings. It cannot add or remove people or apps, so you stay in control. Performance and insights lets me see the sales and click reports I use to judge what's working. Choose Admin instead only if you want me to link Google Ads or connect a store app (such as Shopify or WooCommerce) myself, because Google only lets admins do that. Read only would stop me from fixing anything.

Also worksAdminEverything, including adding, removing and editing people, and adding or removing apps, stores and linked accounts.
What I needStandardCan access and edit everything (products, data sources, settings), but cannot manage people or add and remove apps.
What I needPerformance and insightsAccess to performance reports and insights. Usually given together with Standard.
Not enoughRead onlyCan view what a Standard user sees, but cannot change account settings or product data.
Not enoughEmail notifications onlyNo account access; only receives the Merchant Center emails you choose.
Not enoughAPI developerAccess to the Merchant API and its notifications, for accounts with a developer registration. Not needed.

Step by step

  1. 1

    Open Merchant Center

    merchants.google.com

    Sign in at merchants.google.com and open your store's account.

  2. 2

    Open People and access

    Settings (gear icon)People and access

    Click the settings (gear) icon at the top right and choose "People and access". In some accounts this sits under "Access and services".

  3. 3

    Add a person

    Add person

    Click "Add person", type analyticsbychamok@gmail.com and continue.

  4. 4

    Choose the access type

    Access typeStandardPerformance and insights

    Select "Standard" and tick "Performance and insights". Select "Admin" only if we have agreed I will link Google Ads or connect your store app.

  5. 5

    Confirm

    Add person

    Choose any email notifications you want me to get (optional), then click the button to add me. I receive an email invitation.

After you send the invite

  • I will confirm by email once I can see the account, and send a short summary of any product issues I find.
  • If I need to link your Google Ads account and you gave me Standard, I will send the link request and ask you (an admin) to approve it.
  • To remove access later: go to the settings (gear) icon, "People and access", click my email and delete me (or change my access type).
FAQ

Google Merchant Center access: common questions

Why not Admin straight away?

Admin can add and remove people and connect apps. My feed and tracking work doesn't need that day to day. If a link to Google Ads or a store app is needed, you can approve it, or give me Admin for that task and lower it afterwards.

What is "Performance and insights"?

An extra access option that shows performance data such as clicks and sales from your products. I use it to judge which products and fixes matter most.

My account is connected to Shopify or WooCommerce. Do I still need to do this?

Yes. The store app sends your products to Merchant Center, but I still need access to Merchant Center itself to see errors and settings.

I see a "super admin" mentioned. What is that?

If your Merchant Center is linked to a Google business profile manager, super admins are managed there, not in Merchant Center. You don't need to make me a super admin.

More guides

Other access guides

Google Tag Manager Publish (on each container) + User (account)About 2 minutesGoogle Analytics 4 Editor (property level)About 2 minutesGoogle Ads StandardAbout 2 minutesGoogle Search Console FullAbout 2 minutesMeta Business portfolio Dataset: Full control ("Manage events dataset") + Ad account: Partial access ("Manage campaigns" and "View performance")About 5 minutesTikTok Business Center Business Center: Standard member + Pixel: editing permission + Ad account: OperatorAbout 5 minutesShopify Collaborator account with: Themes + Edit code, Apps, Manage settings, View customer events + Manage and add custom pixels, MarketingAbout 5 minutesWordPress & WooCommerce AdministratorAbout 3 minutesWix Admin (Co-Owner)About 3 minutesMicrosoft Clarity Team memberAbout 1 minuteStape Shared access to your containers (billing left unticked)About 2 minutesCloudflare & DNS Preferred: no access (you add the record). If inviting: Domain DNS, scoped to your domain onlyAbout 5 minutesGoHighLevel Admin role (sub-account), or User with Funnels, Automation and Integrations switched onAbout 3 minutes

Ready to start your project?

Get a free audit of your tracking and ad account. Usually replies within 1–2 hours.

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