How to Give Access to Google Tag Manager

Before you start

• Administrator permission on the Google Tag Manager account (only Administrators can add users)
• To know which containers I should work on: your website (web) container and, if you have one, your server container
• My email address: analyticsbychamok@gmail.com

Why I need this access

• 01 Set up and test tags for Google Analytics 4, Google Ads conversions and other ad platforms, so every sale, lead or call is counted correctly.
• 02 Build or maintain server-side tracking in your server container, which makes your data more accurate and less affected by ad blockers and browser limits.
• 03 Preview and debug every change before it goes live, so your website visitors are never affected by half-finished work.
• 04 Publish the finished changes myself. Every publish creates a saved version, so any change can be rolled back in one click.

Which role to choose

Publish (on each container) + User (account). Tracking only starts working once changes are published, so I need Publish on your web container and on your server container. At the account level, User is enough: it lets me see the account without being able to manage other people. Choose Administrator at the account level only if you want me to create a new container for you (for example a brand-new server container) or manage users; you can lower it back to User afterwards.

After you send the invite

• I will confirm by email once I can see the containers, and tell you before I publish anything for the first time.
• Every publish creates a numbered version with a note, so you can always see what changed, and when.
• To remove access later: go to Admin, User Management, tick the box next to my email and click "Remove" (or open my name and change my permissions).